Change.org's objective was to use dscout to discover opportunities to interact with users in their daily lives and to understand how access to a mobile app affects the user experience.

A one-person Change.org research team completed this qualitative research project with 50 users in 3 weeks, including designing and fielding a screener plus 7 missions, with two pilot tests.

A selection of Android users from the first project (discovery) were invited to the second project (app feedback).


SCREENER: Improving the World Around You

 

Objective
Recruit 50 Change.org users with varying levels of civic engagement, and diverse demographic and locations.

Timeline
Received 150 applications in 5 days

Teaser to participating scouts

Are you ever confronted with situations in your community or work that you wish you could change for the better? Apply now for the chance to make $25 by completing two missions all about making the world better. You will need to record a 30 second video as part of this application.

 

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PROJECT ONE: Discovery

In this project, Change.org's objective was to discover when and how often people are confronted with situations they want to change in their daily lives.

 

Mission 1: Identifying Changes You Want

 

Objective

To gather data on when and how often people are confronted with situations they want to change in their daily lives.

Instructions to participating scouts
Share with us situations in your life and community that you are frustrated with and would like to see change. We want to hear about what these things are and how they make you feel. This is mission 1 of 2; complete both to earn $25!

WHAT: Show us when you see, experience or confront a situation in your life that frustrates you or that you think can be improved. Maybe you want your local grocery store to stop using plastic bags or you are sick of seeing trash by your bus stop or you read a news story that makes you frustrated. Whatever it is, we want to hear about what it is and how it impacts your life.

Note, that we are NOT looking for situations that are interpersonal problems, for example roommate difficulties (such as being irritated at a roommate for not doing their dishes in a timely manner).

HOW: Use dscout as a video diary. Submit a video every time you come across a situation that you feel could be improved.

WHEN:  This is mission 1 of 2; complete both to earn $25! Submit at least 3 snippets in the next 5 days. Feel free to submit more than 3!

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Mission 2: Value-Based Decisions

 

Objective

To gather data on what types of decisions people make that are value based. 

Instructions to participating scouts

Share with us times when you make a decision or choice based on something you strongly believe in. We want to hear about what these things are and how often it happens. This is mission 2 of 2; complete both to earn $25!

WHAT: Show us when you make a decision based on a value, such as a personal, political or religious belief. Maybe you ride your bike to work every day because you care about the environment or purchase books from a local bookstore because you want to support your local family-owned businesses. Whatever it is, we want to hear about it and why it is important to you.

HOW:  Use dscout as a video diary. Submit a video every time you make a decision based on a personal belief.

WHEN: This is mission 2 of 2; complete both to earn $25! Please submit at least 3 snippets in the next 5 days. Feel free to submit more than 3!

 

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PROJECT TWO: App Feedback

 

Change.org's objective for this project was to beta test the Andoid app prior to public launch. 

 

MISSION 1:  First Impressions 

 

Objective
To understand the first-time user experience with the Change.org Android app.

Instructions to participating scouts

First things first, please download the Change.org app for Android here. After you download the Change.org Android app and use it for the first time, tell us about your experience!  This is mission 1 of 3; complete all 3 to receive $30.

WHEN: Download the Change.org Android app and use it within the next 2 days. Immediately after you use it the first time, submit one entry  to describe your experience  This is mission 1 of 3; complete all 3 to earn $30!

WHAT: Tell us what went well and didn't work well for you during your first-time using and setting up the Change.org app. We want to hear how we can improve it to make people more excited about the app!

HOW: Open the dscout app to this mission and create a new snippet to share your experience. Dscout will guide you through answering a few questions about your experience. You will be asked to submit a short video describing your experience.

 

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Mission 2: Highs and Lows

 

Objective

To gather the high moments that bring the user joy and low moments that frustrate the user when using it over time.

Instructions to participating scouts

Welcome to mission 2. Now that you have the new Change.org app on your phone, your job is to use it!  Over the next week, please use it as much as possible and show us the highs and lows of your experience. Complete this and one final reflection mission to earn $30.

WHEN:  This mission will close on Friday, June 24th at 9 am CDT (Chicago).

WHAT: Document your experience using the Change.org app this week by capturing key moments in three snippets. Each snippet will represent a different high or low moment.

What’s a HIGH moment? When you feel satisfied, excited or happily surprised and the Change.org is meeting your needs. What’s a LOW moment? When you feel confused, frustrated or limited and the Change.org app is falling short of your needs.

HOW: In each snippet, you’ll choose to share a screenshot or a 30-second video that helps us understand the high/low moment. Then you’ll answer 3 follow-up questions. Please try to show us some variation. Most importantly, have fun and be honest! Remember to complete 3 snippets this week in order to earn $30. (In addition, there is one final reflection mission after this App M2.) 

 

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Mission 3: Reflection 

 

Objective

To understand the user's final thoughts on the Change.org Android app after ten days of access. 

Instructions to participating scouts

HOW: Help us understand your experience using the Change.org Android app a bit better by sharing your thoughts on using the product for the past week. In the next 2 days, submit 1 snippet. This is mission 3 of 3; complete all 3 missions to earn $30.

WHEN: You have 2 days to submit 1 snippet, which this mission will close on Monday, June 27th at 12pm.

WHAT: Help us understand your thoughts by completing one snippet. We'll ask a few questions and prompt you to take a 30-second video explaining your thoughts.

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The results of this case study were highly valuable to the resource-challenged research team at Change.org. To learn more, read our interview with principal researcher Aruna Balakrishnan.