Kari Dean McCarthy

Kari Dean McCarthy is strategic brand and communications director, award-winning filmmaker, and gnocchi expert.
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Recent Posts

Introducing new Assisted Projects

A new bundle of research services from dscout

Make it active: On CX leaders and UX research

First in a two-part interview with customer experience expert Jeanne Bliss

3 platform updates for easier, faster analysis

Try and See: New menus, filters and search features

In-context insights with dscout

Study Design: Change.org and mobile UX

1 researcher, 2 projects, 50 users, 500 data points

Mobile research + retail trendspotting

How retailers use dscout's mobile qualitative research methods

Study Design: How we researched Millennials and their retail "finds"

1,250 insightful entries from 250 scouts in 8 days

Troika: Putting the camera into the participants' hands

Susan Kresnicka on dscout vs. traditional ethnography

Qualitative research quotes and verbatims

Introducing instant cut-and-paste magic

80% of urgent needs require a magic button

Research captures 486 retail tech moments and the meaning of “now”

Managing Scouts: Easier, Faster, Smarter

Less time managing, more power analyzing

A Snippet by Any Other Name is Just an Entry

A simpler lexicon for a simpler first-time user experience

WATCH THE CLINIC: The Magic Button Case Study

How to get real-time insights with a remote diary

New Feature: Entries by Scout

See every scout’s submissions all in one place

dscout + fitbit @ UX Week 2016

Learn the power of moments-based research

From traditional research to mobile ethnography

Digging into user understanding without a discussion guide

New Feature: Automated Mission Summaries

They're not just for screeners anymore!

Filters Have a New Address

Faster, simpler filters increase speed to insight

Longer Video, Deeper Insights

The 60-second video option arrives

Measuring user moments with a menu

how dscout flavored Protein Bar's new brand launch

Project Ara: Co-creation research at scale

dscout and participatory design

Is the minimum actually viable?

Know the linchpin for your next product launch

Localize your research on the dscout app

dscout now available in six additional languages

Co-creation, mobile research and props

Adding inspiration and simulations to your research arsenal

Gen Z’s superpower wish: Stop the Clocks

(And other things you didn’t think at 16)

So long, shop-along

Research trends in an industry full of change

Android Update Simplifies Scout Participation

New design and features keep communication flowing

Barriers, bravery and bullying

How the Ad Council captured moments of teen candor

Cracking the Qualitative Research Code

How to get quant credibility for your qual insights

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